The distressed company.
Archetype A
- Situation
- A mid-size company with a good product and brand, but over-leveraged after a failed expansion. Creditors want out; the market avoids it because of the balance sheet.
- Concept
- The operating business is healthy; the problem is the capital structure. Balance-sheet clean-up, a change of management and consolidation of smaller competitors.
- Execution
- Purchase of the operating asset free of debt (or restructuring with a haircut), a new management team and a growth plan. From “restructuring” to “platform.”
- Go to market
- A private equity vehicle: a platform bought below replacement value, cleaned up and consolidating, with a three-to-five-year exit to a strategic buyer or a fund.